Awards and recognition helps your business stand out from the competition.

When Should You Apply for Awards? Plus 3 Ways To Increase Your Success

Awards: You’ll never know if you never apply! 

Every business needs to build a reputation of trustworthiness and reliability to attract customers and grow its sales. You can take your reputation to the next level as a knowledge business owner by winning awards.

Want to know more about when to apply and how recognition can help your business? Read on to discover the powerful benefits of winning awards for your knowledge business.

When to Apply

Woman holding a trophy.
Business awards helps your business gain recognition and credibility.

Now is the perfect time to apply for awards and build your brand’s reputation.

There are so many out there worldwide that you have many opportunities to dip your toe into. But the question is when? Depending on the award you are aiming to apply for will depend on the when. Here are our tips on a couple of options based on our research and experience.

Awards That Credit You as the Person Behind Your Offer – Time is NOW! 

These awards can really uplift your personal profile and therefore help build credibility behind what you are offering as a content sharer, considering you are sharing your own knowledge and experience.

Participating in awards contests highlighting your work is a smart way to get your name out there and show the world that your work is highly valued and respected. It’s a great way to demonstrate your expertise.  

Awards That Credit Your Business

Joining awards that credit your business is a great way to expand your branding. The timing to apply for these awards will depend on whether the award requires historical data or if it is orientated around what you are doing or planning to do.

Ensure that you’re applying for the most suitable award for your business by understanding the following:

  • Eligibility criteria
  • Timeline 
  • Application process

Additionally, you must ensure that you provide all the documentation and information required for your application to be considered. 

By taking the time to research and prepare an application for awards that credit your business, you will be giving your business the best chance to succeed and gain the recognition it deserves.

Networking Can Help You Uncover Amazing Business Awards!

To give you an example, Nikki, the founder of Wisdome, was in the midst of developing Wisdome and growing her podcast, The Wise Dome. It was during this time Nikki was also networking with amazing groups of like-minded men and women in business. Becoming aware of awards and the possibility of applying for some, Nikki decided to look into a couple of awards that were local. 

Through networking and research, Nikki was nominated for the Women to Watch awards by Beam Magazine. 

A few months later, she’s winning a Silver W2W award for her efforts in building Wisdome and sharing the journeys of other content creators in her podcast. This should give you an idea of how amazing this world is when it comes to recognition.

You don’t have to be a long-time running business or high profile to apply for awards. So go out and apply!

If you feel that taking on an award application might be too “intense” (let’s call it that), then we personally recommend using a service that can assist you in award applications. 

Here in Australia, we have used and can recommend The Audacious Agency. Annette and her team from Audacious are award-winners themselves and have helped boost so many others for over a decade. (We are not sponsored for this recommendation)

Apply for Awards; Build Your Business’ Reputation

Not sure if you should apply for business awards? Take a look at our list of inspiring reasons to  get your business the awards and recognition it deserves.

Increased Credibility

Winning awards can help your profile and small businesses establish themselves as credible in the eyes of potential customers. Awards can also help build trust with existing customers, as they will know that you and your business have been recognised for its quality products or services.

Enhanced Brand Awareness

Winning an award can help your business increase brand awareness and visibility. This is a boost you need to grow your customer base and build trust. 

Customer Loyalty

Image of people shaking hands during a business meeting.
Trust is the foundation of of customer loyalty.

Build customer loyalty and trust with awards. Winning awards will not only make customers loyal to your business. It also leads to repeat business and referrals.

The trust you gain from awards can be invaluable in boosting your brand’s reputation.

Applying for Awards Results in Business Growth

Growth in your earnings makes a business thrive and serves more people. It’s natural to aim for maximum profit and growth. The good news is that awards can boost your company’s profit.

Awards can provide a 39% boost in sales amongst small businesses. It can create a positive impression on your brand, attracting more customers and increasing demand for your services.

In the words of award-winning PR expert Annette Densham, “There is no place in business for modesty. You deserve to be recognised.” 

The business world is competitive; you must stand out to succeed.

Learn from Annette and discover strategies to boost your trust rating factor. It’s an opportunity to learn how to leverage awards to increase your visibility, credibility and profitability. 

Meet Annette Densham at the Wisdom on Wisdome Summit.

Reserve Your Spot: 

Wisdom on Wisdome Summit

For more information about Annette, check out her website:


Being nominated, making the finalist list, and winning awards can be invaluable to your membership business. It can boost your company’s credibility, brand awareness, customer loyalty, and growth. 

With all of these advantages, it is no wonder that awards are a vital part of any successful business’s marketing strategy.

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