Creating life-changing content for your members to help them achieve specific goals is a sure way to keep them loyal to your business. As a knowledge-sharing business, your content should be designed to help your members get the results they’re looking for. What is necessary to structure membership content that engages and motivates members? Check out these valuable tips for inspiration on how to organize your membership business content.
Organise Your Membership Business Content by Knowing Your Customers
When you understand your customer’s needs, it becomes easier to tailor your products or services based on what they want. In the long run, this will help you win more customers and build loyalty with existing ones.
Spend time learning about customers and demonstrate you care about them. Doing this will foster strong relationships with your customers. To help you understand what your customers need, here are a few tips you can use:
- ASK THEM! – Invite conversation, email and post polls. Offer a reward to those who answer. There are many ways.. But the simple answer is to JUST ASK!
- Research groups online or out and about that may include people who could be your potential clients. See how they utilise those services/products.
- Identify similar businesses out there and research what they are offering and gain inspiration.
Analyse your results and see what the pains are, what can be improved and what opportunities these gaps may bring to help your audience.
Decide How You Will Deliver Your Membership Content
Creating content for a membership business requires careful consideration of your target audience.
People have different preferences for learning and absorbing information, so it’s essential to understand how to deliver your content. Here are various ways you can share your knowledge through a membership business:
1. Online Courses
Creating an online course is a great way to share your knowledge with others and monetise it. You can create courses on various topics and sell them on your membership website.
2. Podcasts
Starting a podcast is also a popular way to share your knowledge with others and build an audience. Through podcasts, you can impart what you know on just about any topic. Once you have built your audience, you can monetise your podcast by offering sponsorships or selling products related to the issues you discuss.
3. Coaching Services
Offering coaching services is an excellent opportunity to share tips and strategies with your audience. You can offer one-on-one consulting services or group sessions. With the internet, you can provide coaching sessions online to save time and money instead of travelling to meet your clients.
5. Webinars
Hosting webinars can be a great way to engage with your audience and build your brand. You can start by creating a buzz with a free webinar and then offer a paid version with more value. This is a great way to attract leads and convert them into customers.
Additionally, you can use the webinar to educate your attendees on your product or service and offer them an upgrade for a paid version. With webinars, you can build relationships with your audience, increase brand recognition, and generate more sales.
Write an Outline for Your Membership Content
An outline helps you organize the content and ensure all topics are covered in depth. It also enables you to create a structure that will ensure that the course is organized logically and that learners understand what they need to learn from each topic.
Identify Your Goals
The first step in creating an outline is to identify the purpose of your course. This will help you create a structure that will ensure that all topics are covered and that the course is organized logically.
- Who is audience are you sharing this content with?
- Where do you want them to be at the end or how will it repeat so you can add more content in future. I.e Seasonal, Processes, etc
Choose Your Membership Business Content Format
Based on the content formats provided in this guide, choose how you want to package your knowledge. This will be your guide on how to proceed with your research.
Brainstorm Topics
Choose a topic that you want to work on. Based on your goal above, think about what stage or how deep do you plan on diving into your specific topic.
Consider the following information as your guide:
- What level of familiarity does your audience have with your topic?
- Does it require multiple breaks between/ sections? Modules, Folders… think like tabs in a folder!
Research Your Topic
Once you have some ideas, it’s essential to do research. We all have learnings, and experiences, however sometimes it is a good idea to just do a little research.
This will help you gain a deeper understanding of the subject and ensure that your content is accurate and up-to-date.
Create an Outline
Once you have done your research, it’s time to create an outline template for your course. This will help you stay organized and ensure your content is cohesive. Use the following example as your guide:
Sample Course Outline for Teaching How to Manage Stress
Below is an example course outline that you can use as a guide for inspiration.
Content Objective:
To provide members with the knowledge and skills necessary to manage their stress effectively. Learners will understand the basics of stress management, how to identify their stressors, develop coping strategies, and build resilience.
By the end of the course, members will better understand how to manage their stress and be better equipped to handle stressful situations in the future.
Content Format:
Video
Introduction:
Module 1:
Identifying Stressors
Module 2:
Developing Coping Strategies
Module 3:
Building Resilience
Module 4:
Conclusion and Summary
Blog Summary:
Creating valuable content for your membership business is a great way to keep members loyal and engaged. It is essential to understand your customers’ needs, research competitors’ offerings, and provide relevant content to keep your members happy.
The right content solves a particular problem in your audience. Do this, and you can build a strong relationship with your members and gain long-term loyalty from your audience.
