5 Most Profitable Online Coaching Niches Plus Winning Sub-Niche Ideas

Are you looking for a profitable online coaching niche? You’ve come to the right place. Today, we’re going to talk about:

  • Reasons why you need a coaching niche
  • Top 3 ways to find your own profitable coaching niche
  • The top 5 coaching niches

How to find the right coaching niche 

Online Coaching Market Growth

The International Coaching Federation (ICF) is the world’s largest organization of professional coaches. They estimate that there are 71,000 professional coaches worldwide in 2019, which is a 33% increase from 2015. 

As the coaching industry grows rapidly, it is expected to reach USD 1.34 billion market value by 2022. This is a 6.7 percent average annual growth rate from 2016 to 2022.

Why You Should Choose a Coaching Niche

To be an effective online coach, you must focus on a specific area. Sometimes you may discover one as you begin coaching, so don’t put pressure on yourself to find one from the start. However, it helps to have some familiarity with the market you plan to reach.


It’s because choosing a coaching niche is one of the most important decisions you’ll make as a coach. The wrong coaching niche can stunt your growth and prevent you from becoming the successful coach you know you can be.

Identifying a niche allows you to reach out to a specific demographic needing your products.

Think about it: 

Would you rather buy a coaching program tailored to your needs (such as stress management for working mums or weight management for people with diabetes) versus general health training for everyone?

Choosing something tailored to your needs is undoubtedly easier because you resonate with the message.  On the other hand, generic programs often fail to resonate with the target audience because they do not consider the audience’s individual needs and wants. 

As mentioned above, finding your preferred niche can come whilst coaching as you find your audience and their needs. 

Woman showing her credit card while shopping online.
Targeting a specific audience allows you to create marketing campaigns tailored to their needs.

The Right Niche Will Boost Marketing Efforts 

When marketing your business, it’s essential to find a niche that’s right for you. This will enable you to direct your efforts and create a more successful marketing plan. The following are some great benefits of specializing in a specific coaching niche.

It helps you decide which products/services to offer. A market niche is a specific category of products or services that your business can target. By focusing on this category, you can narrow down the customer base. 

It helps you find customers who are interested in what you offer and who will be willing to go to you for guidance and buy from you.

Choosing a niche helps you create compelling content. Finding a niche is essential to creating engaging content. By understanding your audience, you can better write about topics that are important to them and connect with them on an emotional level.

For example, if you’re a wedding photographer, you might want to focus on topics like planning a wedding or photography tips for couples. 

If you’re a makeup artist, you might want to write about tips for using makeup or how to achieve the perfect look.  

How To Find a Profitable Coaching Niche 

Provide a Solution 

If you want to launch a profitable business, one of the most important things you can do is focus on solving your customers’ problems. 

When you can help people achieve their goals, they’ll be more likely to stay engaged with your business and pay for your services.

Also, you need to be knowledgeable in your chosen niche to serve your clients better. For example, if you want to become a life coach, you should have some experience in the field and ultimately learn about personal development.

Although you don’t have to be the best at everything, having a basic understanding of your niche will make you more credible to clients. We all say that having knowledge and experience in what you share out there makes you credible and therefore, your audience can relate and find trust in what you are guiding them. 

Identify the Most Pressing Issues You Can Solve

Woman completing a puzzle
Identify your clients’ most pressing needs and offer a solution.

If you’re looking to begin a coaching business, finding a niche that will, most importantly, help your clients grow and better their situation is crucial. The end goal is to help your clients, whether this be in personal growth or financial. If you can merge what you enjoy with what people need, you’re on to something.

The best thing is that if you are passionate about your coaching topic, you’ll glide through any speed humps you may come across. 

Here are more tips for finding your online coaching niche – one you and your audience will relate to: 

1. Think about what makes you tick. What do you do that brings a smile to your face? If you can merge what you enjoy with what people need, you’re on to something. 

For example, a food-based coaching business might be right for you if you love cooking and helping people eat healthier meals.

2. Consider popular topics. If there are currently no successful food-based coaching businesses, it may be worth looking into other popular topics such as fitness, weight loss, and parenting.

3. Get creative! There is no specific way to find success in online coaching; find a niche that interests you and go from there.

4. Check out forums and social media sites for inspiration. Chances are there are already successful coaches out there discussing the topics that interest you. 

Organize Your Ideas

You may have at least a few ideas swirling around in your head that you would like to turn into a tangible coaching program. But how do you combine all these ideas into something actionable and helpful to others? 

The best way to approach this process is by organizing your thoughts. Writing them down can be a helpful way to capture the logic behind your ideas and also help keep them front and center as you consider potential ways to implement them. 

Top 5 Most In-Demand Online Coaching Niches

Here is our list of the most in-demand coaching niches right now. Look through them and see if any stand out as a good fit for you.

Life Coaching

A life coach helps a client make positive changes in their life. It could be as straightforward as encouraging them to find more happiness or as complex as changing careers.

Life coaches are great for people who have been stuck in a rut for years and need help making big decisions about what they want to do with their lives. 

If you’re interested in becoming a life coach, you should know your area of expertise to help clients with similar problems or goals. 

The following are some of the most popular life coaching niches:

  • Fitness
  • Career change
  • Stress management 
  • Mindset 
  • Self-image and self-worth
Woman conducting yoga online coaching to her audience.
Health coaching helps people make lasting lifestyle and behavior changes to improve their health and wellbeing.

Health Coaching Niche

A health coach keeps his clients motivated and accountable to live healthy lifestyles. A coach encourages them to eat well, exercise regularly, and avoid bad habits such as smoking or drinking too much alcohol. 

Health coaches can also help their clients find ways to deal with stress in their lives that don’t involve food. Health coaching is excellent for people who want to build better fitness but struggle with an exercise program because they lack motivation. 

To be an effective health coach, one must have a strong health, nutrition, and exercise background. The most common health coaching niches are: 

  • Nutrition 
  • Exercise
  • Personal training 
  • Weight loss 

Executive Coaching 

An executive coach is a person who helps executives, managers, and high-potential employees improve their performance. They help people become effective leaders, manage change more effectively, deal with conflict, and handle stress. 

Executive coaches also help individuals build self-awareness and better understand their strengths and weaknesses to help them develop themselves where needed.

Some of the common sub-niches in executive coaching are: 

  • Leadership development
  • Career transition
  • Communication skills
  • Public speaking skills and presentation skills
  • Conflict management 
  • Workplace productivity
  • Time management
  • Team building
  • Project management

Executive coaching is an excellent approach to advance your career and achieve your goals. However, choosing the right niche is crucial if you’re interested in this type of coaching. 

If you focus on the areas mentioned above, you’ll be able to make a successful career out of executive coaching.

Finally, you must enjoy working with people and helping them achieve their goals. If you do, then being an executive coach may be right for you.

Marketing Niche

A marketing coach works with clients to design a marketing strategy to help them build their brand and attract customers. 

This specialty can be an excellent fit for those who have previous experience in marketing or public relations. It’s also a good option for those passionate about business development. Marketing coaches often offer services such as:

  • Social media growth
  • Profile building
  • Brand awareness
  • Establishing credibility and growing an audience
  • Marketing plan creation

Relationship Coaching

A relationship coach can help their clients with almost any problem in their relationships. They offer insights on having a successful marriage, being a better parent, or maintaining good friendships. 

Relationship coaches may also specialize in helping couples deal with specific issues such as infidelity or divorce. A relationship coach can also work with clients looking for help improving their social skills. 

Relationship coaching may be your niche if you are passionate about making people’s lives more fulfilling and connected. 

The most common relationship coaching sub-niches are: 

  • Building soft skills
  • Strengthening marriages
  • Connecting with people
  • Parenting

Are you looking for ways to monetize your knowledge? It’s easier than you think! Learn more at: wisdome.com.au


There are many in-demand online coaching niche markets. It is possible to make money as an online coach, but you must find a market that fits your skill set, experience level, and, most importantly, your passion.

The biggest rule of becoming a coach is to set out to help others, not only to make money. Your aim should be true to those you are helping. As long as you set your goal to help, all the other rewards will follow. 

If you do so successfully, you’ll be able to charge more for your services while attracting the right clients. 

If you have any questions about picking a coaching niche or how to start an online coaching business, please leave a comment below. I’m happy to help. 

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