How Do You Expand Your Customer Base as a Knowledge Sharer?

We all know that winning customers is the foundation of every successful business. As a knowledge sharer, more sales mean your business can thrive and help more people in the long run. What are the key elements a knowledge sharer should focus on to grow a business? 

In this article, I’ll share strategies to help you expand your reach as a course creator, coach or membership business owner.

Here’s what I’ll cover in this article:

  • Knowing your audience
  • Adapting your offer
  • Crafting compelling messages
  • Addressing user search intent
  • Conducting webinars

Know Your Audience

Imagine being blindfolded while hitting a target. More often than not, you will miss your target because you do not know where your aim is. The same thing happens in business. Without a clear understanding of your audience, you’re shooting in the dark.

Uncover the needs, aspirations, and pain points of your audience. If you take the time to know your customers, you’ll have a roadmap to meet them at their point of need.  

Here are two more reasons to do your research and know your audience:

Knowledge sharer planning her content
Knowledge sharers can benefit from tailoring their offers to meet the changing needs of their audience.

Adapting Your Offer as a Knowledge Sharer

Now that you understand the needs of your audience, it becomes easier to create an offer based on their needs. I have a friend who I think really nailed the process of tailoring her content based on the ongoing needs of her audience.

My friend Carol is a real estate agent. She helps women in their fifties find their dream homes so they can make informed decisions when before making their purchase.

She is currently expanding her repertoire of resources and educational content to help her clients approach the real estate market with confidence.

You see, knowledge sharers can tap into a new market need simply by understanding the needs of their audience.

Important Tip for Knowledge Sharers to Create Compelling Messages

Wondering if your message hits the mark? A captivating message tells a story that depicts the struggles and aspirations of your audience. It points out a problem they might not have noticed yet and pushes them to tackle it head-on.

As you create your message, share relatable and inspiring stories. For example, if you’re an aspiring online coach teaching people how to thrive in the stressful corporate world, you may start by telling a story about the day-to-day struggles of an employee. 

By letting your audience know that you empathise with their challenges, you also lay the groundwork for them to be receptive to your solution.

Use Eye-catching Images

Another essential element of persuasive content is by using images. Add images that match your message. Pictures stir up feelings and get people curious, engaged, and feeling connected. In fact, studies reveal that 91% of customers prefer interactive and visual content over text-based information.

So, remember to use eye-catching images that compliment your message. They’ll help you stand out and get your audience’s attention.

Knowledge Sharers Must Offer Valuable Content

Content is the pillar of your brand’s identity. The information that you put out there serves as your voice and the catalyst of your business. To support these claims, here are eye-opening content marketing statistics:

– 74% of companies think content marketing enhances lead generation (Forbes)

-The content marketing industry was valued at 63 billion U.S. dollars in 2022 and is expected to reach 107 billion U.S. dollars by 2026 (Statista)

-76% of marketers say content marketing is an essential tool in lead generation. Moreover, 63% recognise its capability to engage an audience, with an additional 58% acknowledging its ability to generate sales (

These numbers highlight the role of content marketing on business success. Remember to deliver valuable and relevant content so you can attract and retain customers.

So, how do you put out content that resonates with your audience and will bring you loyal followers? Check out these 2 tips.

Address User Search Intent

Search intent refers to the reason behind a user’s online search query. It’s the user’s motivation or goal when typing a question into a search engine. Creating content that matches your audience’s search intent ensures that the information is something that your audience is looking for.

Additionally, matching search intent improves your content’s visibility on search engine results pages (SERPs), as search engines prioritise content that satisfies user intent. Addressing search intent also shows that you care about the needs of your audience. As a result, you become a trustworthy source of information within your niche.

Ways Knowledge Sharers Can Understand User Search Intent

Understanding your customer’s search intent requires thorough research and analysis. Start by identifying the keywords and phrases commonly used by your target audience when searching for information related to your services.

Use tools like Google Keyword Planner, SEMrush, or Ahrefs to discover relevant keywords and analyse search trends.

Pay attention to the type of search queries your audience is making. Are they looking for informational content to answer a specific question? Are they seeking product reviews or comparisons? Or are they ready to make a purchase and search for transactional content? 

Analysing search queries and user behaviour will help you gain valuable insights into your audience’s search intent and tailor your content.

Conduct Webinars

Woman attending webinar.
Webinars empower knowledge sharers to engage with potential customers in real-time, creating genuine interactions beyond typical marketing approaches.

Free webinars are a popular strategy for businesses to engage their audience, share valuable knowledge, and build meaningful relationships.

Hosting free webinars allows you to showcase your expertise, knowledge, and authority in your field. By providing valuable insights to your audience, you can establish yourself as a trusted source of information and build your brand’s credibility.

Webinars offer a unique opportunity to reach a wider audience. Unlike traditional in-person events, webinars can be accessed from anywhere in the world, allowing you to connect with people across geographic boundaries and time zones. This also becomes a chance to interact with your audience and address any questions they might have.

Before planning your webinar content, take the time to understand the needs, interests, and pain points of your audience. What challenges are they facing? What topics are they most interested in?

It’s best to conduct surveys and share them on social media or to your email list, so you know what your audience wants before creating your webinar content.


As a knowledge sharer, growing your customer base is essential for successful courses, coaching programs, or membership businesses. Research your audience so you can deliver content that meets their needs and resolves their pain points.

Additionally, it’s important to connect with your customers through free webinars. It gives you an opportunity to interact with your audience and address any concerns they might have real time.

Launch Your Online Course With Wisdome

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Let Wisdome handle the complexity of getting your course ready for your learners.

Here’s what we can do for you:

  • Upload your Welcome folder with Contact Us + About Us pages
  • Upload your course (1 x Course – 3 modules x 3 Lessons (total 9 lessons)
  • Create a Social Group where you can chat with your students
  • T&C + Policy Upload
  • Your Logo and Branding Colour Set Up

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