Your knowledge is more valuable than you realize. It can help people in ways you may not have thought of before. You could use your knowledge to teach others skills that will help them succeed in their chosen career paths or broaden their personal development. Either way, your knowledge, and experiences can possibly help another person expand further.
The question is, how can you package what you know into something valuable for your audience? This article will provide tips to help you brainstorm and create meaningful content for your knowledge business.
Enjoy reading, and get ready to make a difference by sharing your knowledge.
Know Your Passion
Working on your passion is important because it gives you a sense of purpose and fulfillment. It makes it easier to stay motivated and focused on what you need to do to achieve success.
When it comes to sharing your knowledge, understanding what you’re passionate about will help you create engaging content because you’ll be more motivated to craft something of value.
Understand What You Can Share
Identifying knowledge or learnings from experiences you have gained will jumpstart the course of your knowledge-sharing business. You can create an effective business plan by knowing what areas of expertise you want to focus on.
Most importantly, understanding what you can share with your audience can help you work out an end goal for your audience. This end goal can be mastering a skill, reaching a stage or phase within steps to a final goal, or even providing your audience with a mindset to keep driving forward.
Start by answering the following questions:
- What topics am I knowledgeable about?
- In what areas of expertise do I have?
- What subjects do I enjoy talking about?
- What topics would interest my target audience and help them in the long run?
From there, you can further break down your path:
- What stages did I go through in my learning experience?
- What goal am I helping my audience achieve, based on my learnings?
- What challenges I encountered, and how did I overcome them?
- Were there tools I used or skills I needed to progress?
Research Your Market
Researching your niche is essential when creating a knowledge-sharing business because it helps you create content tailored to your target audience’s needs. Additionally, analyzing your niche and recognising how you can directly help them helps your target audience identify with your brand and better understand the value you provide.
Here are three steps to help you understand your niche:
Know Your Target Audience
Your target audience is the people most likely to be interested in the content and services you provide. To identify your target audience, consider factors such as:
- Is this knowledge based on your experience? If so, can the audience be like you?
- What was it about you that had you searching for a solution that they too, may be looking for?
- Are you sharing knowledge to a particular;
- age
- gender
- location
- interest
- occupation
Research where your audience is so you can narrow down your niche. Understanding all these factors will help you create content and services that meet the needs of your audience.
Research Similar Knowledge Sharers to You
Taking the time to study similar businesses to yours is key to understanding the landscape of your industry and finding where you can add value. We don’t believe we are all in competition, only that those who share similar services or tools are doing so with a point of difference. You just have to find yours.
Jumpstart your research by looking at websites and social media profiles of other businesses in your niche. Pay attention to their content, services, and pricing models to get an idea of what they offer. You want to learn from them and use them as a benchmark to decide your areas of difference for success.
These areas you can differ in can be;
- Level of experience your audience has
- The way you may deliver your content
- How hands-on you may be with your audience
- The tools you offer your audience
- Even the styling of your business, as far as graphics, or what we call UI (User Interface = look and feel), goes.
Set Your Goals
Setting goals helps you stay focused and motivated. You need to understand your targets to measure your progress and make necessary adjustments in your approach in case of unexpected changes in the market or customer feedback.
Ensure that you take the time to set goals to know what you want to accomplish. Once you know what you want to accomplish, you can start planning to achieve them one step at a time.
Are you looking to turn your knowledge into a powerful message that resonates with your audience? Join us at the Wisdom Speakers Summit and learn how to start sharing your knowledge online.
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Create an Outline for Your Knowledge Busines
Creating an outline is crucial when organizing the content for your knowledge business. Your outline serves as your roadmap for creating engaging and informative content.
Here are 3 crucial steps to help you get started:
1. Identify the topics you want to include in your content. For example, if you want to share your knowledge through an online course, start by writing down topics and sub-topics that you want to cover. Think about the main learning points, those aha moments, and even the challenges, as they may help provide insight into lessons you need to teach and make your audience aware of.
2. Fill out each topic and subtopic with detailed information and resources. This is where you can go in-depth into the subject matter you’re trying to teach. Write down your ideas, research, and examples that you want to include. They can be lessons where you think steps are highly important, examples, or even activities you know they will get a lot out of.
3. How you deliver your content will play a part in how you feel most comfortable at the start. So think about what “deliverable” best suits you and the time you can apply to your knowledge sharing business. Some deliverables take longer than others; however, researching what best suits you is important.
You can share your knowledge via many deliverables; some are listed below:
- Membership via libraries of information and or community groups created for internal knowledge sharing
- Courses where you share via videos, downloadables, and or simply activity lessons for your audience to take steps to reach their goal
- Challenges – these are similar to courses as they take stages/ steps; however, the difference is the time you spend with your audience and the time you give to reach that end goal.
- Coaching is a popular way to share your knowledge as the way in which you share and the pace or even the phase/stage of skill sharing can be based on your students’ requirements. Also, as it is more one-on-one orientated, this requires more of your time. However, coaching can be done in a one-to-many situation also… Usually when a course or challenge is incorporated.
To be honest, though there is no one way, many of the above options will evolve with you as your business grows. You will find your best-suited deliverable over time and as you learn more from your audience and their needs.
Conclusion:
Crafting an impactful knowledge business offer is not as difficult as it may seem. With the right approach, it is possible to package your knowledge into something valuable to your audience.
By understanding what you are passionate about and researching your market, you can create meaningful content to help others. You can make a difference and inspire others to do the same with your knowledge.
Just know it will take time, and it’s not something you will get perfect the first time around. As your audience grows, so will your business. Take time to ask them questions and listen to their responses to help you further expand. We are constantly reviewing and revising… that’s the only way we will grow.
