As an online course creator, keeping your students engaged is crucial for their success and the longevity of your course. But engagement doesn’t happen by accident. You need a strategic email sequence to keep them motivated, excited, and on track. Below are six essential emails that go beyond the basics. Each one plays a key role in helping your students reach their learning goals.
1. The Warm Welcome Email for Online Course Creators
Your welcome email is your best shot to grab your learner’s attention right from the start. With an average open rate of 50%, welcome emails are an excellent opportunity to engage and build trust.
Since your students have just signed up – they’re excited but may also feel a bit overwhelmed. The first email you send sets the tone for their entire experience, so make it count. This email should help students feel appreciated, informed, and prepared to begin their journey.
What to Include
- A Friendly Greeting
Address your learners by name and welcome them warmly. Personalisation helps set a positive experience and build a connection. - A Quick Course Overview
Share an overview of what’s ahead, highlighting the skills they’ll develop and the transformations they can expect. - Easy Next Steps
Provide a “Getting Started” checklist, including account setup instructions, navigation tips, and access to the community forum. - Invitation to Join the Community
Encourage your online course learners to join your Social Wall inside Wisdome. This gives them a sense of belonging from day one – an important part of their learning journey.
Pro Tip:
Consider a video to help them navigate your knowledge hub. You can host this video inside your course for easier access. A simple “How to Get the Most Out of This Course” guide shows you care about their experience. Welcome emails motivate, and engage your students right from the get-go.
2. The “What to Expect” Email
Right after your welcome email, send a follow-up to set clear expectations. Students who understand what’s coming are less likely to feel overwhelmed or fall behind. This email lays out the online course structure and equips them with everything they need.
What to Include
- Online Course Timeline
Detail the schedule so they know when to expect new modules or live sessions. - Resources They’ll Need
Provide links to any materials, tools, or apps they should download. - Success Tips
Share actionable tips to help students stay organised and engaged as they work through the content.
Pro Tip:
Share a link to a video or image that visually outlines the course roadmap. This makes it easy for students to see where they’re headed and gives them a sense of accomplishment as they check off each milestone.
3. The Early Engagement Email for Online Course Creators
Within the first week, reach out with a gentle check-in. This email aims to keep students engaged and reassure them that they’re on the right track. Early in the journey is when students are most likely to disengage, so this email serves as a reminder that you’re there to support them.
What to Include
- Encouragement to Stay on Track
Encourage your online course students to keep going and remain engaged in their learning. Remind them of the progress they’re making and how staying committed can help them achieve their goals. - Highlight a Quick Win
Direct them to a lesson or activity that’s easy to complete but impactful. Quick wins build momentum and boost confidence. - Community Reminder
Encourage them to join your community to share their experience, ask questions, and receive support from fellow learners.
Pro Tip:
Share a success story from a previous student who made it through this phase and achieved great results. A little inspiration goes a long way and reinforces that they, too, can succeed. Sending an early engagement email for your online course helps keep your students motivated.
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4. The Online Course Progress Check-In Email
Cheer your students on with a progress check-in email to celebrate their achievements and boost motivation. This email lets them know you’re there and paying attention to their progress. Use it to recognise their successes, address any challenges, and offer support to keep them moving forward.
What to Include
- Congratulations Message
Acknowledge their learning journey and celebrate their achievements. Whether they’ve completed a module or mastered a new lesson, recognising milestones will boost their confidence and enhance their commitment your course. - Feedback Invitation
Ask them how the course is going, what they enjoy, and any challenges they’re facing. Their input provides valuable insights for future improvements. - Support Offer
Let them know they can reach out for help whenever needed. Sometimes, just knowing someone’s there can make all the difference.
5. The Mid-Course Reinvigoration Email
About halfway through the course, many students experience a dip in motivation. This email acts as a friendly nudge to reinvigorate their enthusiasm and remind them of the benefits they’re working towards.
What to Include
- Celebrate Milestones
Recognise key milestones like reaching the halfway point or completing a major module. This makes learners feel valued and proud of their progress. - Revisit Their Goals
Encourage them to reflect on the goals they set at the start of the course. Ask if they’ve noticed any improvements and remind them of the positive outcomes that await if they stay consistent. - Share a Mid-Course Reflection Activity
Offer a short self-assessment or journal prompt. This helps students acknowledge what they’ve learned and recognise their strengths. - Share Extra Resources
Provide links to articles, videos, or tools to enhance their understanding of the current topic.
Pro Tip:
Host a live Q&A session. Invite your students to a group session where they can ask questions, connect with you, and reignite their passion for learning. Mid-course emails are valuable for keeping students focused and connected to the content and community.
6. The Online Course Completion & Next Steps Email
Congratulations are in order! Completing a course is a big achievement, and your email should reflect that. Use this opportunity to build loyalty, gather feedback, and encourage them to take the next step with you.
What to Include
- A Warm Congratulations
Celebrate their hard work and let them know how proud you are of their progress. - Opportunities for Next Steps
Recommend related courses or other programs to keep their learning journey going. - Request a Review
Invite them to share feedback or leave a testimonial. This helps you refine your course and provides social proof for future students. - Certificate of Completion
If applicable, offer a downloadable certificate. It’s a great way for them to showcase their achievement and promote your course at the same time.
Pro Tip:
Encourage students to share their success on social media with a unique hashtag. This not only generates organic promotion but also instils a sense of pride in their accomplishment.
Final Thoughts
Sending the right emails at the right time can significantly impact your students’ experience. These emails help keep them motivated and engaged, ultimately enhancing their learning journey. By implementing these emails, you’re building a community and guiding your students towards success. Now, go ahead, set up your email sequence, and get ready to inspire your learners!
