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How to Allocate Your Online Business Finances Between Marketing and Product Development

Every brand constantly battles for visibility and success. Establishing a strong online presence is critical to stand out whether you’re an online coach, membership business owner, or course creator.  How should you allocate your resources between marketing your business and developing your product? This blog post explores the delicate balance between marketing and product development […]

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A group of friends laughing and chatting with each other.

4 Effective Strategies for Building an Online Community

Building an online community can enhance customer engagement, establish brand loyalty, and facilitate increased sales. A well-rounded online community complements multiple aspects of your marketing strategy. It helps your audience connect with your brand and strengthen their commitment to your business. How do you build a successful online community? Read on to discover online community engagement

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A group of employees planning their marketing campaign.

Why Add PR Marketing to Your Toolbox + 3 Tips for Getting Started

Navigating the complex landscape of public opinion and media coverage is crucial for businesses of all sizes.  Public Relations (PR) can serve as a guiding force to manage, enhance, and protect your business’s image. In this article, we’ll delve into 5 compelling reasons why PR is vital to your success. Read on to discover the

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Man relaxing at the beach.

Work Life Balance for Entrepreneurs: Why It Matters + 5 Essential Tips

Being an entrepreneur is more challenging than it sounds. When starting out, you’re most likely to be working solo—which means working long hours. You could be your very own customer service representative, marketing manager and lead the way as CEO. You could lose work life balance if you continue down this path since you’re spending

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Awards and recognition helps your business stand out from the competition.

When Should You Apply for Awards? Plus 3 Ways To Increase Your Success

Awards: You’ll never know if you never apply!  Every business needs to build a reputation of trustworthiness and reliability to attract customers and grow its sales. You can take your reputation to the next level as a knowledge business owner by winning awards. Want to know more about when to apply and how recognition can

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A man is carefully planning his membership business content.

How to Organise Your Membership Business Content For Maximum Impact

Creating life-changing content for your members to help them achieve specific goals is a sure way to keep them loyal to your business. As a knowledge-sharing business, your content should be designed to help your members get the results they’re looking for. What is necessary to structure membership content that engages and motivates members? Check

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How To Create a Compelling Mission and Vision Statement

Understanding why your business mission and vision is the foundation of a strong brand. It’s the reason behind your purpose and makes you stand out from your competitors. Think of it as your short “elevator pitch”, or at least a way to share why you are doing what you do. Creating a mission statement is

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5 Most Profitable Online Coaching Niches Plus Winning Sub-Niche Ideas

Are you looking for a profitable online coaching niche? You’ve come to the right place. Today, we’re going to talk about: How to find the right coaching niche  Online Coaching Market Growth The International Coaching Federation (ICF) is the world’s largest organization of professional coaches. They estimate that there are 71,000 professional coaches worldwide in 2019, which

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Woman celebrating small wins.

Small Wins Matter: 5 Ways to Celebrate Small Victories

When working toward a big goal, the journey can sometimes feel pretty hard. It’s crucial to celebrate small wins along the way. Not only does this help keep you motivated, but it helps to increase feelings of engagement and satisfaction with your life as well. Here are some tips for finding joy in minor victories:

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